Using Social Media to Enhance a Restaurant Brand
- heycrewmedia
- Jan 15
- 2 min read
Updated: Jan 18
How Crew Media Co. Showcased Delaware’s Top Cocktail Bar Through Strategic Video Content
Shorebreak in Rehoboth Beach, Delaware, is a local favorite known for excellent food, a welcoming atmosphere, and a creative craft cocktail program. While beloved in the community, their social media presence didn’t yet fully reflect the energy, expertise, and personality that make them stand out.
Crew Media Co. partnered with Shorebreak to create a strategic social media video campaign that highlighted their mixology expertise, positioned them as a top destination for craft cocktails in Delaware, and strengthened overall engagement with their audience.
The Challenge: Reflecting Excellence on Social Media
Shorebreak’s priorities included:
Showcasing their award-worthy craft cocktail program
Highlighting the skill and creativity of the mixology team
Reinforcing the restaurant’s position as a top Rehoboth destination
Increasing audience engagement and awareness through social media
The challenge was to translate the in-person experience — the care, creativity, and craft — into social content that would excite both locals and visitors.
Our Approach: Video-First Storytelling with Expertise
As a Delaware social media management and video production team, we focused on creating content that both informs and inspires.
1. Collaborating With the Owner and Lead Mixologist
We worked directly with Shorebreak’s owner and lead mixologist to script and produce a short-form video series. Videos included:
Step-by-step craft cocktail demonstrations
Tips and tricks for cocktail enthusiasts
Spotlighting signature drinks and seasonal specials
This approach positioned Shorebreak as not just a bar, but a craft cocktail authority in Delaware.
2. Professional Video Production
To capture the artistry behind the drinks, we combined:
Close-up b-roll of cocktail preparation
Creative angles and motion shots to highlight technique
Professional lighting to make drinks, menu, and ambiance visually appealing
3. Social Media Strategy for Engagement
We optimized the content for Instagram Reels and Facebook leveraging:
Eye-catching captions and hashtags to reach Delaware cocktail lovers and mixologists from around the world
Consistent posting to reinforce brand personality
Calls to action encouraging visits, shares, and saves
This ensured that the content reached both new and existing audiences while encouraging interaction.
The Results: Strengthening Brand Presence and Authority
The video series helped Shorebreak:
Establish their mixology team as top-tier craft cocktail experts in Delaware
Increase engagement and interactions across Instagram and Facebook
Build content that reflects the restaurant’s in-person experience
Strengthen their social media presence to match the reputation they already held locally
The videos became shareable, savable content that positioned Shorebreak as the go-to cocktail destination in Rehoboth Beach.
Why This Matters for Restaurants in Delaware
This case study demonstrates how video storytelling can:
Showcase expertise and personality beyond food photos
Engage audiences with informative and entertaining content
Reinforce local reputation while attracting new customers
Build long-term social media authority for the brand
Partnering With a Delaware Social Media Team That Delivers
At Crew Media Co., we specialize in:
Social media management for Delaware restaurants
Craft cocktail and food video production
Audience growth through video-first strategy
Building local brand authority online
We helped Shorebreak tell their story and showcase their craft in a way that matches the experience guests enjoy every night. If you’re looking for a Delaware social media management company to highlight your restaurant, we’d love to help bring your brand to life.
