Using Social Media to Increase Visibility and Inquiries
- heycrewmedia
- Jan 15
- 3 min read
Updated: Jan 18
Getting Millions of Views and Record Growth for a Delaware Property Management Company
In today’s competitive short-term rental market, visibility alone is not enough. Property management companies need consistent engagement, clear brand identity, and content that turns attention into real inquiries.
DEL 302 Property Management partnered with Crew Media Co., a Delaware social media management and content creation company, to grow their digital presence, increase direct inquiries, and stand out in the crowded coastal Delaware rental market. Over just 10 months, strategic content and platform-specific storytelling led to millions of views and record-breaking growth across Facebook and Instagram.
The Challenge: Standing Out in a Saturated Market
DEL 302 Property Management offers high-quality vacation rentals throughout coastal Delaware, but like many property management companies, they faced challenges common to the industry:
Competing with national booking platforms for attention
Communicating trust and professionalism online
Turning social media views into real guest inquiries
Growing an engaged audience, not just posting consistently
They needed social posts with a strategy.
Our Approach: Strategic Social Media Built for Growth
As a Delaware social media marketing partner, we focused on building visibility that converted into action.
1. Content Designed to Reach New Audiences
We developed short-form video and image-based content optimized for Facebook and Instagram discovery. This included:
Property highlights and walkthrough-style videos
Lifestyle-driven coastal Delaware content
Educational and trust-building messaging
Clear calls to action that encouraged inquiries
Each piece of content was designed to perform organically and reach beyond existing followers.
2. Building Trust Through Consistent Brand Messaging
Vacation rental decisions are built on trust. We focused on presenting DEL 302 for what they are:
Professional and responsive
Locally rooted and knowledgeable
Guest-focused and detail-oriented
Consistent visuals, tone, and messaging helped reinforce credibility and recognition over time.
The Results: Measurable Growth Across Every Metric
In just 10 months, the results exceeded expectations:
1.7 million total views
138% increase in messages and inquiries compared to last year
Followers grew from 1,744 to 7,384
5,640 new followers, a 323% total increase
Follower growth rate increased by 3,100% year-over-year
270.1K total views
Followers grew from 1,209 to 1,948
739 new followers, a 61% increase
Follower growth rate increased by 1,800% year-over-year
These numbers reflect not just reach, but sustained audience growth and increased customer intent.
The Real Impact: More Inquiries, More Visibility, More Momentum
Beyond the metrics, DEL 302 Property Management experienced a noticeable increase in direct messages and guest inquiries, showing that the content strategy was driving real business outcomes.
By consistently showing up with intentional content, DEL 302 strengthened brand awareness, expanded their audience, and positioned themselves as a trusted option for vacation rentals in coastal Delaware.
Why This Matters for Property Management Companies in Delaware
For businesses searching for Delaware social media management, strategic marketing, and content creation, this case study highlights the value of strategic, data-driven content.
Effective social media marketing can:
Increase direct inquiries and bookings
Reduce reliance on third-party platforms
Build long-term brand equity
Turn views into real business growth
Partnering With a Delaware Social Media Team That Drives Results
At Crew Media Co., we specialize in:
Social media management for Delaware area businesses
Short-form and long-form video strategy
Content creation designed for discovery and conversion
Long-term growth strategies for Delaware-based businesses
If you’re looking for a Delaware social media management company that understands how to turn content into growth, we’d love to help.
